Aug 02, 2022
In General Discussion
Sometimes it is possible to process personal data for marketing on this basis. Also read: Online marketing without third party cookies: this is how you approach it But in this case, personal data is processed, enriched and further shared with the advertisers on a large scale. This is not allowed on the basis of legitimate interest. This required permission. But it was never asked. IAB did not inform sufficiently In addition, IAB did not provide sufficient information about the personal data being processed and with whom it was all shared. Some information was provided, but so vague that an average visitor could not understand what data was being processed and who it would be shared with or what would happen to the data further. Even if IAB had asked for permission, the information provision was so poor that the permission would job function email list still not be valid. Anyone who used IAB must delete data IAB was fined €250,000 and is no longer allowed to operate in this way. IAB will appeal against this. But in the meantime, data collected by advertisers using the IAB services must destroy all personal data they have processed, because they obtained it illegally. For the time being, websites cannot use the IAB cookie pop-up. Google has been busy developing Google Ads in recent years. The common thread in these changes: machine learning, or the Google algorithm. A new feature is Performance Max. Forget fancy text ads, separate ad groups and manual bids, because Google takes over everything: and how! Developments Google Ads Google has caused quite a stir within Google Ads in recent years. In 2016 I reported that the introduction of Expanded Text Ads (see article from 2016) was a groundbreaking development within Google Ads. In retrospect, this was only a 'small thing' and it was relatively quiet with adjustments in the following years. However, Google increasingly focused on 'smart' campaigns that certainly in the first period – had varying and even worse results.