Can Be aTime is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing Special leads on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue. And it’s far from the Special leads most lucrative option you have. According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one.
The probability of selling to a new prospect is 5–20%—compared Special leads with 60–70% for an existing customer. Current customers are 50% more likely to try new products and 31% more likely to spend more than new customers. So, if you continue dedicating too much time to customer acquisition, you risk leaving opportunity (and money) on the table. What’s the alternative? Developing a comprehensive customer Special leads engagement strategy to generate additional revenue Special leads through your current customers—at a fraction of the cost.
Shifting your focus from customer acquisition to customer Special leads marketing will help you in three key areas: 1. Retaining your customers Keeping customers requires satisfying them at every turn. But how do you do that? First, make sure your product or service works as advertised. File this under “Duh” if you want, but it’s true. If Special leads you consistently fail to deliver what you promise, your current customers will quickly turn into former customers.benefits of the products the